When Asking Feels Hard—Ask Smarter
May 8, 2025

Overcoming Fear and Building Confidence in High-Stakes Conversations

We’ve all been there—heart pounding, palms sweaty, rehearsing the perfect pitch in our heads. Whether it’s asking for a raise, proposing a new idea, or even requesting help, asking can feel hard. Not because we don’t know what we want, but because we fear the answer, the judgment, or simply the awkwardness of the moment.

But what if the solution isn’t to push harder—but to ask smarter?


1. Start With Why (And Make It About Them)

People are more responsive when they understand the why behind your request—especially if it includes a benefit for them. Shift from “I need this” to “This helps both of us because…”

Example: Instead of saying, “Can I leave early on Friday?” try “If I finish the report early, would you be open to me logging off a bit sooner on Friday?”


2. Pick the Right Moment

Timing isn’t everything—but it’s close. Catching someone when they’re stressed, distracted, or in the middle of another task sets your ask up for failure. Instead, aim for calm moments, or better yet, schedule a quick chat so they’re prepared to listen.


3. Use Confident, Not Apologetic Language

You can be polite and assertive at the same time. Avoid over-explaining, minimizing your need, or using language that undercuts your own ask.

Not-so-smart: “Sorry to bother you, but I was wondering if maybe it’s okay if…”
Smarter: “I’d like to discuss something I believe will be beneficial for our team/project…”


4. Know the Value You Bring

Before you ask for something, remind yourself of the value you provide. When you recognize your worth, it naturally reflects in the way you communicate. That confidence makes your ask more compelling and reasonable to others.


5. Reframe Rejection

A “no” doesn’t mean you shouldn’t have asked—it means you now have more information. Was the ask too soon? Were priorities misaligned? Use rejection as feedback, not a verdict on your worth.


6. Practice Makes Powerful

If asking is hard, practice in lower-stakes scenarios. Order with confidence at a coffee shop. Ask a teammate for help. Like any skill, smart asking gets easier with repetition.


 You don’t need to be louder to be heard—you need to be clearer, more intentional, and a little braver. When asking feels hard, it’s not a sign to stay silent. It’s a signal to approach with strategy, empathy, and quiet strength. Ask smarter—and you just might get more than you expected.

Susie Tomenchok

Susie Tomenchok is a seasoned negotiation expert and professional development coach dedicated to empowering individuals with the negotiation know-how they need to advance in both their professional and personal lives. With years of experience in high-stakes negotiations and a passion for helping others, Susie provides valuable insights and actionable guidance through her blog. Her content focuses on enhancing communication, building strong networks, and mastering negotiation tactics.